The industry’s downward revenue trend was reversed by Spotify’s streaming access model, which added value for customers, artists, and other participants in the music industry. The company’s revenue rose to over $5 billion between 20 (a 45% two-year compounded annual growth rate), and gross margins increased from 12% to 21%2. As of December 31, 2017, the company had 71 million paying subscribers and 159 million MAUs across 61 markets, founded in Sweden in 2006. It has helped to transform how consumers experience music by providing unprecedented convenience, accessibility, and data-driven personalization to drive discovery and engagement. Spotify is the world’s largest music streaming subscription service. ![]() ![]() Some essential tips for the Spotify Easter Eggs.
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